A Miami-based consultancy specializing in operations and scalability.

A Miami-based consultancy specializing in operations and scalability.

We build the backend of consumer brands, focusing on the systems, operations, and infrastructure that make scale possible. Our work spans startups featured in major retailers to founders backed by SoftBank, Y Combinator, and Morgan Stanley, including advisory roles through Brown’s B-Lab accelerator. Led by Alessandra Szul.

What do we do?

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Operations & Infrastructure

  • Build the systems that connect fulfillment, sourcing, finance, and team performance
  • Set up scalable workflows for DTC, retail, and preorder models
  • Implement contribution-margin tracking and operational dashboards that drive decisions
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Supply Chain & Fulfillment

  • Design global supply chain strategies across the U.S., EU, MENA, and Southeast Asia
  • Manage sourcing, production, 3PL setup, and cross-border compliance
  • Optimize cost structure through landed cost modeling and duty-drawback recovery
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Finance Systems & Profitability

  • Rebuild financial visibility with clean P&Ls, cash-flow models, and margin insights
  • Integrate tools like Digits, Bench, or Uplinq for real-time reporting
  • Refine pricing, vendor terms, and inventory flow to unlock working capital
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Launch & Leadership

  • Lead operational strategy for launches, relaunches, and retail expansion
  • Oversee Kickstarter, Wefunder, and preorder operations from planning to delivery
  • Design org charts, hiring plans, and leadership systems that sustain scale

How can we work together?

Strategic Projects

  • Manufacturer & 3PL Sourcing — Find, evaluate, secure, and onboard reliable production and fulfillment partners
  • Import / Export Operations — Coordinate freight, customs, and compliance
  • Landed Cost Modeling — Build visibility into true product and shipping costs
  • Retail Readiness — Prepare packaging, labeling, and EDI for retail compliance

Ongoing Retainers

  • Fractional COO — Leadership across operations, supply chain, finance, and team performance
  • Backend Buildout — Systems, SOPs, and org structure for sustainable growth
  • Global Expansion — Manage fulfillment, logistics, and compliance across regions
  • Launch Leadership — Operational planning for new products, markets, or fundraising rounds

Alessandra Szul

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I grew up in the consumer space. My family ran an cosmetics company based out of Venezuela with ten retail stores across internationally from the late 1980s, so I’ve been surrounded by sourcing, inventory, and physical product my entire life. I’ve spent over a decade building and scaling systems across logistics, supply chain, and consumer operations, at places like:

  • UPS (Coyote Logistics, now RXO) – Fortune 50 operations and product management
  • REEF Technology – SoftBank and Mubadala–backed urban logistics platform
  • Kairos.com – Morgan Stanley–backed computer vision company
  • Healthy Roots Dolls – VC-backed toy omnichannel company carried in all Target and Macy’s locations

I also founded Flatbush Freight Express, a refrigerated trucking company that generated over $3M in annual revenue and gave me firsthand experience in fleet, freight, and fulfillment.

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Partnerships & Collaborations

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👀 Want to work together? You can reach us at a@roeblinginnovation.com.