Operations strategy for product-based brands that are scaling

I'm Alessandra Szul, a fractional COO based in Miami. I work with CPG, DTC, and wellness brands to build the backend of the business—launch planning, fulfillment, cost structure, and team systems.

My clients are multimillion-dollar brands backed by SoftBank, Morgan Stanley, and Y Combinator. I’ve also led operations inside a Fortune 50 company and advise founders in Brown University’s accelerator.

[Book a 90-Min Strategy Call – $350]

What I do

I help founders build infrastructure that supports growth.

Margin and cost visibility
Fulfillment and logistics planning
Launch and relaunch readiness
Supplier management and inventory systems
Workflow and team structure
Retail and wholesale channel setup

The work is grounded in execution. The systems are built to last.

Who this is for

This is a fit if you’re:

Running a physical product brand in beauty, wellness, toys, or lifestyle
Selling DTC, through retail, or preparing for wholesale
Pre-launch, scaling, or in a restructure phase
Dealing with cost visibility issues, fulfillment bottlenecks, or vendor management
Looking for strategic support from someone who’s built systems across all stages

What to expect from the session

A focused 90-minute working session
We’ll walk through the core problems or gaps you’re facing—live and in detail
You’ll get a written action plan and summary after the call
Use the session to clean up your backend, prep for growth, or assess your current systems

[Book the Call]

Recent projects

Zileej – Led global operations and backend systems cleanup for an international toy brand scaling across the US, UK, and MENA

Healthy Roots Dolls – Improved retail fulfillment and marketplace operations for a Black-owned toy brand carried in Target, Amazon, and Walmart

Kpop Exchange – Built inventory systems, fulfillment infrastructure, and team workflows for a fast-scaling reseller brand

Patron of the New – Advised on backend ecommerce and operational setup for a high-volume NYC fashion concept store

Zomes – Oversaw 3PL selection and onboarding, tariff and import classification, and fulfillment process design for a modular structure company

Also worked with: QueenTape, Camerino Cosmetics, Ginja Snap, Jeng, Dayguard, and others

About me

I’ve spent over a decade working in logistics, supply chain, and backend operations—from freight and sourcing to international expansion. I’ve worked inside startups and enterprise orgs, built and run a trucking company, and helped founders clean up the operational side of their businesses.

I hold a BBA in Applied Computer Science from the University of Miami and am completing my Master’s in Supply Chain & Logistics at FIU.

If you need expert support on the backend side of your business, book a strategy session.