🔹 DM Outreach Templates (IG, Twitter, etc.)
DM #1 – Direct & Authority-Led
Hey [Name], I’m a fractional COO working with CPG and DTC brands on ops and backend cleanup—fulfillment, margin issues, launch planning, etc. My clients include companies backed by SoftBank, YC, and Morgan Stanley.I offer 90-min strategy calls for founders who want clean systems and real visibility. Let me know if you'd want the link.
DM #2 – Slightly Softer, Friendly Tone
Hey [Name], I work with physical product brands on the backend—margin control, fulfillment setup, and launch planning. I've led ops for brands in Target and Amazon, and I do paid strategy calls for founders looking to scale with more structure.Happy to send over the link if you ever want a session.
📧 Cold Email Templates
Email #1 – Clean & Senior Founder Facing
Subject: Strategy support for CPG ops, fulfillment, or margins
Hi [Name],
I’m Alessandra Szul—a fractional COO for product-based brands. I’ve led ops for companies backed by SoftBank, Morgan Stanley, YC, and inside a Fortune 50 firm.
I work directly with founders to clean up fulfillment, improve cost structure, and prep for scale. I offer focused 90-min strategy sessions ($350) with a written action plan after the call.
If you’re working through margin visibility, launch planning, or backend process issues, let me know—happy to send the link.
– Alessandra
[LinkedIn or Website]
Email #2 – For Newer Founders or Creators
Subject: Support offer for backend ops (DTC or CPG)
Hey [Name],
Saw you're building a product brand—very cool. I’m Alessandra, a fractional COO for CPG and DTC companies. I’ve worked with brands in retail, Amazon, and Shopify, and help founders clean up backend systems so growth doesn’t break things.
I offer 90-minute working sessions for $350, with a custom plan delivered after the call. If things feel messy on the ops side, let me know and I’ll send the link.
Best,
Alessandra
🔁 Follow-Up (DM or Email, 5–7 Days Later)
Just following up in case this is relevant—I’ve worked with brands scaling fast or dealing with backend issues like fulfillment, cash flow, or retail prep. The session is 90 mins and comes with a full action plan. Let me know if you’d like to see the booking link.
✅ Response to Interest
Glad it’s a fit—here’s the link to book: [Insert TidyCal Link]I’ll prep based on your site or socials, and you’ll get a full post-call plan afterward.
🎯 Targeting Tips for InfluencerHero
Search hashtags like:
#ecommfounder,#productfounder,#cpgbrand,#shopifystore,#dtcbrand- Combine with niche tags like
#beautybrand,#skincareline,#wellnessbrand,#toys,#retailready
Filter for bios that include:
- “Founder,” “brand owner,” “DM to collab,” “pre-launch,” “Shopify,” “retail soon”
Follower range sweet spot: 1K–50K
These are typically solo or small team founders, not agencies or teams with built ops.