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We build the backend of consumer brands, focusing on the systems, operations, and infrastructure that make scale possible. Our work spans startups featured in major retailers to founders backed by SoftBank, Y Combinator, and Morgan Stanley, including advisory roles through Brown’s B-Lab accelerator. Led by Alessandra Szul.
What do we do?
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Operations & Infrastructure
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Supply Chain & Fulfillment
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Finance Systems & Profitability
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Launch & Leadership
How can we work together?
Strategic Projects
- Manufacturer & 3PL Sourcing — Find, evaluate, secure, and onboard reliable production and fulfillment partners
- Import / Export Operations — Coordinate freight, customs, and compliance
- Landed Cost Modeling — Build visibility into true product and shipping costs
- Retail Readiness — Prepare packaging, labeling, and EDI for retail compliance
Ongoing Retainers
- Fractional COO — Leadership across operations, supply chain, finance, and team performance
- Backend Buildout — Systems, SOPs, and org structure for sustainable growth
- Global Expansion — Manage fulfillment, logistics, and compliance across regions
- Launch Leadership — Operational planning for new products, markets, or fundraising rounds
Alessandra Szul
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I grew up in the consumer space. My family ran an cosmetics company based out of Venezuela with ten retail stores across internationally from the late 1980s, so I’ve been surrounded by sourcing, inventory, and physical product my entire life. I’ve spent over a decade building and scaling systems across logistics, supply chain, and consumer operations, at places like:
- UPS (Coyote Logistics, now RXO) – Fortune 50 operations and product management
- REEF Technology – SoftBank and Mubadala–backed urban logistics platform
- Kairos.com – Morgan Stanley–backed computer vision company
- Healthy Roots Dolls – VC-backed toy omnichannel company carried in all Target and Macy’s locations
I also founded Flatbush Freight Express, a refrigerated trucking company that generated over $3M in annual revenue and gave me firsthand experience in fleet, freight, and fulfillment.
Partnerships & Collaborations
