ROEBLING INNOVATION & CONSULTING

ROEBLING INNOVATION & CONSULTING

led by Alessandra Szul based in Miami, Florida 🌴

Fractional COO & Launch Strategist for Consumer Brands- 10+ years building operational systems for early-stage and scaling businesses Trusted by founders backed by UBS, SoftBank, Y Combinator, Mubadala, Brown University, Target Global, and beyond.

Most founders bring me in when:

  • Operations are inefficient or breaking behind the scenes
  • Revenue is growing, but infrastructure isn’t keeping up
  • The team is stretched thin, and someone needs to organize and stabilize day-to-day execution

I work with CPG, ecommerce, and marketplace brands to build the backend of the business—fulfillment, sourcing, systems, and go-to-market execution.

I’ve worked with companies featured in Target, Macy’s, Amazon, and DoorDash, and advise startups in Brown University’s B-Lab accelerator by faculty referral.

📩 Email Me
🗓️ Book a 90 min Strategy Call ($350)

💰 WHAT I HELP BRANDS SOLVE

Strategy & Leadership

  • Business diagnostics and backend system audits
  • 30/60/90-day roadmaps and cross-functional prioritization
  • Org chart design, hiring plans, and delegation workflows
  • Board meeting prep, investor decks, and operational modeling

Operations & Fulfillment

  • Fulfillment system builds for DTC, retail, and preorder models
  • 3PL transitions, in-house shipping setup, and warehouse SOPs
  • Margin tracking, COGS modeling, and landed cost analysis
  • Cross-border logistics, customs support, and duty drawback strategy

Finance & Infrastructure

  • Retroactive financial audits and bookkeeping cleanup
  • P&L structure, cash flow modeling, and contribution margin strategy
  • Onboarding finance tools like Bench, Digits, or Uplinq
  • Pricing, bundling, vendor terms, and cash unlock planning

Supply Chain & Manufacturing

  • Supplier sourcing, sampling, cost negotiation, and production oversight
  • BOM and packaging development by SKU
  • Global fulfillment planning across U.S., EU, MENA, and Southeast Asia

Launch & GTM Systems

  • Launch and relaunch planning across sales channels
  • Kickstarter, StartEngine, and preorder operational setup
  • Retail readiness: pitch decks, distributor onboarding, and compliance
  • Go-to-market timelines aligned with ops and delivery constraints

Marketing & Growth Enablement

  • Affiliate program design, influencer onboarding, and UGC systems
  • Marketing workflows tied to fulfillment and product availability
  • Brand voice refinement and cross-functional campaign execution

⚙️ SERVICES

  • 1-Hour Strategy Call — Structured working session with next steps
  • Launch Consulting— Project-based support for new products or channels
  • Fractional COO Retainer — Ongoing ops support and execution
  • Backend Buildout — Tools, systems, hiring, SOPs, legal setup
  • International Expansion — Fulfillment, logistics, compliance, and pricing

👩🏻‍💼 WHO AM I

I’ve spent over a decade working across logistics, supply chain, and product operations. My background includes roles at:

  • UPS (Coyote Logistics) – Fortune 50
  • REEF Technology – SoftBank– and Mubadala-backed
  • Kairos.com – Morgan Stanley–backed
  • Y Combinator–backed startups

I also founded and operated Flatbush Freight Express, a refrigerated trucking company that generated over $2M in annual revenue. I understand operations from the ground up—fleet, freight, and fulfillment.

I hold a BBA in Applied Computer Science from the University of Miami and am finishing up my Master’s in Supply Chain & Logistics from FIU.

I grew up in the consumer space—my family ran an international cosmetics company based out of Venezuela with 10 retail stores from the late ’80s through 2016. I’ve been around sourcing, inventory, and physical products my whole life.

🔎 PAST AND CURRENT WORKING RELATIONSHIPS

Trusted by multimillion-dollar brands across CPG, retail, and global ecommerce.
  • Zileej — International toy company selected to exhibit at Spielwarenmesse (the world’s largest toy fair) for pioneering culturally relevant products like Salam Sisters and 5Pillars. Leading global operations across Shopify Plus, multi-region fulfillment (US, UK, MENA), international go-to-market, and backend systems cleanup to support omnichannel scale.
  • Healthy Roots Dolls — Black-owned toy brand carried at Target, Walmart, and Amazon, featured in Forbes, Essence, and Today Show: oversaw retail operations, cost optimization, marketplace expansion, and B2B fulfillment
  • Patron of the New — NYC-based luxury concept store featured in Complex and known for carrying high-fashion labels like ERD, Rick Owens, Chrome Hearts, and more. Consulting on backend operations and ecommerce fulfillment systems to support high-volume launches.
  • Kpop Exchange — Fast-scaling CPG reseller in the Korean pop culture space: implementing fulfillment infrastructure, inventory systems, and AI-supported marketing operations
  • QueenTape, Camerino Cosmetics International, Ginja Snap, Jeng, Brae, Zomes, DayGuard & many more 🙂

✨ WHAT I LOVE

  • 🧒 Being a mommy to a two-year old girl
  • 🧘‍♀️ Doing hot Pilates 3x/week
  • 🎓 Education and systems thinking
  • 💦 That I was a synchronized swimmer
  • 🎀 Being a huge Sanrio fan

📬 LET’S MEET